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A Voting Guide to the Equestrian Social Media Awards

12/19/2011

1 Comment

 
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The 2012 Equestrian Social Media Awards Nomination's have now opened!

http://www.equestriansocialmediaawards.com/

There's 20 General Categories but you don't have to vote in every category and you can submit upto 3 entries per category if you wish!
So I thought I'd take this opportunity to suggest some possible criteria's on each category along with six suggestions for nominations in each category to help aid you in your decision.
CATEGORY 1 - YOU TUBE CHANNEL
Who offers the most variety on their channel? Is it informative, amusing or just well edited? Are new video's uploaded on a regular basis?
Worth Checking out before voting:
Burghley Horse Trials
Horse and Country TV
Cavalier Equestrian
ParelliTube
Riders4Helmets
Equestrianlife.com
CATEGORY 2- FACEBOOK
Probably one of the most open categories as is open to anyone with a Facebook account. A top tip for this category is to view the users history/ timeline- Are they regular users - daily or even hourly? And have they been on facebook for a considerable time to be able to warrent the award? Do they inform us of news/ results/ promote offers/ hold competitions/ recommend to other users/ interact with others?
Worth checking out before voting:
Oliver Townend (official)
British Eventing
Team Spillers
Alexanders Horseboxes
The Eventing Radio Show
Ginnie How Eventing
CATEGORY 3- TWITTER
Also Probably one of the most open categories as is open to anyone with a Twitter account. A top tip for this category is to view the users past tweets- Are they regular tweeters - daily or even hourly? And have they been on twitter for a considerable time to be able to warrent the award? Do they inform us of news/ results/ promote offers/ hold competitions/ recommend to other tweeters/ interact with other tweeters?
Worth checking out before voting:
@ThePonyClub
@HorseAndCountry
@LoveLikits
@horseandhound
@KateNegus
@CarterEventing
CATEGORY 4- CHARITY
Which Charity explained their needs the best using social media? Have they done any fundraising ideas which are unique? Do they associate with any other businesses or professionals to help the cause?
Worth Checking out before voting:
The Brook-
www.thebrook.org
Retraining of Racehorses- www.ror.org.uk
Equine Market Watch- www.emwuk.org.uk
Redwings- www.redwings.org,uk
Blue Cross- www.bluecross.org.uk
Racing Welfare-
www.racingwelfare.co.uk
CATEGORY 5-PROFESSIONAL RIDER
How often does the rider update their information/ news pages and in how much depth? Are they promoting their sponsors in a positive light and do they do anything else other than riding e.g teaching or journalism? What make's their site/ social media stand out from the crowd?
Worth checking out before voting:
Phoebe Buckley - www.phoebebuckleyeventing.com
Lauren Shannon- www.shannoneventing.com
Ben Maher- www.benmaher.co.uk
Kate Lucas- www.katelucaseventing.com
Georgie Spence- www.georgiespence.com
Vittoria Panizzon -www.vittoriapanisson.com
CATEGORY 6- AMATEUR RIDER
Simular to the Professional Rider category- How often does the rider update their information/ news pages and in how much depth? Are they promoting their sponsors in a positive light and do they do anything else other than riding e.g teaching or journalism? What make's their site/ social media stand out from the crowd? And most importantly can they and do they match up to the professionals?
Worth Checking out before voting:
Victoria Bax- www.vbeventing.co.uk
Laura Keeley - www.lkequestrian.co.uk
Beatle Payne- www.beatlepayne.co.uk
Becci Harrold- www.beckiharroldeventing.co.uk
Clare Stringer-  www.teambsfeventing.com
Rachel Poyser-
www.rhpeventing.com
CATEGORY 7 - FEED COMPANY
How easy is it to gain information on products/ gain nutritional help? Are the media sources easy to navigate around with sections listing stockists, products and information about the companies? Can you use social media sites to purchase products from?
Worth Checking out before voting:
Dengie- www.dengie.com
Equifeast- www.equifeast.com
Blue Chip- www.bluechipfeed.com
Pure Feed- www.thepurefeedcompany.com
Naf- www.naf-uk.com
Dodson & Horrell-
www.dodsonandhorrell.com
CATEGORY 8- PUBLICATION
Does one publication go further than the rest? Do they offer online articles/ bloggers that don't feature in the publication? Any extras such as competitions, question and answer sessions and online forums?
Worth Checking out before voting:
Horse & Hound -
www.horseandhound.co.uk
Horse Magazine- www.horsemagazine.co.uk
Equestrian Life Magazine- www.equestrianlifemagazine.co.uk
Horse Scene- www.horsescenemagazine.co.uk
Equestrian Life Magazine- www.equestrianlifemagazines.co.uk
GB Equestrian-
www.buyamag.co.uk/equestrian
CATEGORY 9- HORSE ATTIRE BRAND
Does one brand stand out for offering quality at reasonable prices? Do they use social media to promote new products and advertise sales? Is there website the best due to being easy to navigate around? Do they have a great after sales team thats always happy to help?
Worth Checking out before voting:
Premier Equine - www.premierequine.co.uk
Snuggy Hoods- www.snuggyhoods.com
Woof Wear- www.woofwear.co.uk
Equilibrium- www.equilibriumproducts.co.uk
Swish Rugs- www.swish-equestrian.co.uk
Albion -
www.albionsaddlemakers.com

CATEGORY 10- RIDER ATTIRE BRAND
Similar to Horse attire category-Does one brand stand out for offering quality at reasonable prices? Do they use social media to promote new products and advertise sales? Is there website the best due to being easy to navigate around? Do they have a great after sales team thats always happy to help?
Worth checking out before voting:
Equiport- www.equiport.co.uk
Point Two-
www.point-two.co.uk
Airowear- www.airowear.co.uk

Tottie- www.tottie.co.uk
Cool Horse Socks- www.coolhorsesocks.co.uk
Prestatie Sports-
www.prestatiesport.com
CATEGORY 11- EVENT/ COMPETITION
Has a particular event moved into the 21st Century? Can you enter online easy and pain free? Are results updated and times available on time each time? Have they even got an App as well as website, facebook and twitter accounts?
Worth Checking out before voting:
Badminton - www.badminton-horse.co.uk
Aintree Equestrian-
www.aintreeequestriancentre.co.uk
Burghley Direct - www.bdwp.co.uk
Kelsall Hill- www.kelsallhill.co.uk
Blue Chip Championship - www.bluechipchamps.co.uk
Hartpury-
www.hartpury.ac.uk
CATEGORY 12- TALKING ANIMAL
Which animal sums up Equestrian Life or Sport? Do they offer humour, insight and information that us humans sometimes can't show/ say? How do they communicate - Via an 'Apple' a 'Hoof-top' or via a 3rd party?
Worth checking out before voting:
Chester- Chester Da floying oirshman on facebook/  www.eventingworldwide.co.uk
Sarnita - @SarnitaB/ www.shoestringeventing.co.uk
Bandi-Bob - facebook
Naughty horse Harry- @NHHorse
Binky- @JRBinky
Lyla The Jack Russell Terrierist - Facebook
CATEGORY 13- MOST INFORMATIVE
Who offers the most variety-  everything from health to riding tips to fashion and advertisement? Do they attempt to use different media forms often?
Worth Checking out before voting:
Pony Magazine- www.ponymag.com
Horse Hero- www.horsehero.com
Horse and Rider magazine- www.horseandrideruk.com
Your Horse- www.yourhorse.co.uk
Equine World-
www.equine-world.co.uk
Horse Mart- www.horsemart.co.uk
CATEGORY 14- RIDING SCHOOL
Vote for a riding centre that offers it all- private lessons, group lessons, lessons on your own horse or a borrowed horse, breaks away with your horse and competitions. Do they advertise prices, schedules and diary dates as well as asking the public what they would like to see organised in the future?
Worth checking out before voting:
Yorkshire Riding Centre- www.yrc.co.uk
Talland- www.talland.net
Parkend- www.parkendequestrian.co.uk
Somerford- www.somerfordpark.co.uk
RDA centres- www.rda.org.uk
Aspire Equestrian-
www.aspire-equestrian.com
CATEGORY 15- SADDLERY/ TACK SHOP
Has one Tack Shop gone beyond their need of call to trace you a product? Is their customer service the best or do they just have the largest or unique range available? Think about how they inform you of offers- Facebook, email, twitter, news letters or loyalty clubs?
Worth Checking out before voting:
Derby House- www.derbyhouse.co.uk
Wychanger- www.wychanger.com
Naylors Equestrian- www.naylors
.com
The Horse Wardrobe- www.thehorsewardrobe.co.uk
Hacker and Hobbs- www.hackerandhobbs.co.uk
Ride Away-
www.rideaway.co.uk
CATEGORY 16- BEST NEWCOMER
Who's discovered Twitter, facebook and the internet over the last 12 months and thrived from it? Do they do regular updates and have they explained what they are/ what they do clearly?
Worth Checking out before voting:
Horsey Hoodies- www.horseyhoodies.co.uk
Herbie's Yard Supplies- www.herbiesyardsupplies.co.uk
Carr & Day & Martin-
www.carrdayandmartin.co.uk
Hot Horse Shower- www.hothorseshower.co.uk
ProEquest- www.proequest.com
CATEGORY 17- BLOG
Who is the most dedicated Blogger? It doesn't always have to be competition based but who blogs with clarity, wit, and enthusiasm about all things equestrian? Do they use all forms of media - pictures, youtube, facbook etc?
Worth Checking out before voting:
Victoria Trafford-
www.trafford-eventing.co.uk
Horse and Hound feature bloggers - Chloe Chubb & Tom Symonds - www.horseandhound.co.uk
Equestrian Clearance bloggers- Laura Robinson & Harriet Morris Baumber - www.equestrianclearance.co.uk
Tor Heard- www.torheardeventing.co.uk
Eventing World Wide bloggers- James Somerville and Laura Cocking- www.eventingworldwide.co.uk
Emma Coverdale-
www.elcequestrian.com (Got to have at least one plug for myself ;) )
CATEGORY 18- SOCIAL NETWORK
Where is the best site to share information or seek an answer? Which social network site is the most friendly and welcoming? Which has the best features/ organisational structure?
Worth Checking out before voting:
Equine World-
www.equine-world.co.uk/forums
Horse and Hound Forum - www.horseandhound.co.uk/forum
Horse Talk Forum- www.equineonline.net
North East Riders- www.neriders.co.uk
TDS Saddlers- www.forums.tds-saddlers.com
Equiportal-
www.equiportal.co.uk
CATEGORY 19- BROADCAST MEDIA
Who has featured Equestrian Sport the best?
Worth Checking out before voting:
Eurosport- Sky Channel 410
BBC- www.bbc.co.uk
At the Races- www.attheraces.co.uk
The Daily Telegraph- www.telegraph.co.uk
FEI TV- www.feitv.org
Legends Radio Show - podcast
CATEGORY 20- CELEBRITY
Which celebrity has done the most for Equestrian Sports this year? Who has highlighted Equestrian sport in the most positive way?
Worth Checking out before voting:
Willie Carson
Katie Price
Clare Balding
Jennifer Saunders
Jodie Kidd
Matt Barker

Please Remember this is just a guide with a few suggestions- Believe me the Equestrian Market has plenty of amazing people and companies that are worthy of a nommination in any category!
I've also tried not to repeat any names where possible but this does not mean that a company or individual doen't deserve to be nominated in a category I haven't listed them under - so have a look at the site's/ links suggested and see if they fit your criteria!
Nominations are open until the 24th of December so get your vote in quick!

PS I'd be very grateful and honored to receive one vote off one individual so if you have one nomination going spare I'd be very thankful- thank you.

http://www.equestriansocialmediaawards.com/
1 Comment
equestrian services nj link
5/31/2012 07:08:01 pm

It is the result of a good equestrian training from the initial and now it is resulting very well.

Reply



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