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BETA International 2013 Visit

2/20/2013

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Well I managed to do a flying visit to BETA on Monday, sadly it was a time restricted visit but it was definitely worth it!

It was my first experience of BETA and I must say I was totally overwhelmed….. Who ever knew there was so many amazing products and companies dedicated to the equestrian market?
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  • I’d be here for eternity if I was to mention everything but the following products, companies and trends really stood out!

    _Jewel Coloured Clothing is going to be a big trend this year, luckily for me their was plenty of Turquoise on show in both summer and winter collections both n equestrian and country wear!

    Horseware produced some fantastic fashion shows and demonstrations but finding out the Ice Vibe range is expanding with knee and hock wraps took the cherry!

    Be proud of your collaborations! Regatta showed this the best through using their collaboration with EquiFeast as a feature to their stand which looked super stylish and appeared to once again take the Olympics as inspiration.

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If your looking for new breeches using modern fabrics like micro fibre this year check out Kyron or the Ea.St ranges. They are probably aimed more towards the show jumping/ dressage markets to rival Animo but the prices appear much more competitive!

The must have object for anyone who goes away with their horse whether that be championships or Pony Club camps has to go to the Tug from Roll Tack. Never again will you end up struggling to carry everything from the lorry to the stable thanks to Clare and her team’s versatile tack trolley product. It can double as a mounting block and even a dog kennel. It also has an ability carry more than one saddle - ideal for any groom! Now lets hope they do one in Turquoise!

Who says the Equestrian market is out dated? With new Technology for feeding thanks to the Farm Feeder and new safety wear from Helite. Some even include bling like the Conquest from Gate House so you can be style conesus whilst safe.

BETA also proved to be an ideal opportunity to catch up with some of my supporters. The lovely Patricia was showcasing her families amazing Ecogold products alongside Horse Junkies United who I regularly blog for. It was a long trip for Patricia coming all the way from Canada but definitely a treat to meet up and have a chin wag. Their unit also showcased Forest Pharmacy and The Soaker (an automatic hay soaking system). It’s lightness, affordability and ability to run without mains power definitely impressed!

I also finally got to meet the lovely Brian from StudShu and Lindsey from Likit face to face which was great, although due to Likit and StudShu both showcasing equally amazing products they were both very busy with interested buyers. Likit had their new range of summer flavours on show (the strawberry particularly is to die for!) and StudShu was showcased in the innovation area!
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It was also lovely to also see a few local companies on show including Silverfeet, Airowear and TopSpec.

Sadly though I managed to miss a fair few companies and demonstrations too- the biggest disappointment for me in this category has to be missing KeyFlow as I really wanted to see these feeds and missing the Charles Owen demonstrations regarding helmet sales.

So in the end BETA proved to be an internationally themed meeting place, which hopefully I’ll be able to experience fully next year!

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